â–ºYour customer/client communications
- Are sales materials carefully designed and worded to attract customer interest and avoid costly confusion?
- Do forms and letters serve clients’ needs or just your own?
- Are your organization’s external communications written crisply, free of grammar errors?
â–ºYour employee and organization communications
- Could your written communications with employees be clearer and more engaging?
- Could better-crafted employee communications reduce the number or length of meetings?
- Your employees are your most vital customer-facing assets. Can you help key employees improve their business-writing skills (spelling, grammar, punctuation, word choice) and thus strengthen the over-all image of the organization?
â–ºYour website
- Is it presented in simple, direct language that anyone can understand?
- Is it up to date? Does it tell visitors what’s happening now in your organization? Does it tell them what they can expect from you in coming months?
- Does its content, tone and organization invite visitors to return often for helpful, interesting information?
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