Plain language writing and editing service
Plain language is simple and direct, using words the target reader understands and can act upon.
Example: Here is a wordy, unfocused excerpt from an insurance company form letter:
We have recently implemented an enhancement to our computer system that will enable us to provide better service to our valued customers. This has resulted in a slight delay in the processing of your renewal. The difference you will notice is in the payment schedule. Your annual policy premium has been divided over 11 (eleven) months, and as a result your monthly payment will have increased due to the reduced number of monthly installments.
Here is the excerpt rewritten in plain language:
We are a little late in sending your renewal documents because we have made a change in our computer system in order to provide better service. Your annual premium will now be divided over 11 months instead of 12 so the monthly payment will increase slightly.
From Plain Language Association International
When you use plain language across your organization . . .
- You give customers a clearer picture of your products and services as well as the advantages of doing business with you. Plain language reduces inquiries and complaints caused by misunderstanding.
- Your communication with employees is clear and straightforward and carries the positive tone you desire. It keeps employees informed about the organization’s business and their role in it and enables them to explain accurately to customers the organization’s products and services.
Using plain language distinguishes your organization from competitors. All of your customer documents can become marketing tools to build your business.
Services:
Plain-language writing and editing
Call on me to create or edit your . . .
- Customer/client communications
- New-business proposals
- Technical manuals
- Product descriptions and instructions
- Employee handbooks and other internal documents
- Web content
- Newsletters (internal or external; online or print)
- Annual reports
- Organization style guides (for consistency across the organization)
- Corporate presentations
- Brochures
Can I help your organization become a better communicator?
Contact me
now.
